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ABOUT
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Ron Perlstein - CEO and Executive Producer
With the introduction of turnkey DRTV, Ron Perlstein changed the infomercial world forever. Back in 1992, Ron brought his years of traditional advertising and marketing experience to bear on an infomercial industry that needed new direction. The result is an integrated approach to the DRTV process that puts a premium on the value of good strategic thinking.
Michael Dugan - Senior Script Writer
With 3 Emmy nominations, Michael's gift for telling a story is legendary well beyond the DRTV industry. For 25 years he molded the American psyche, writing for the likes of Days of Our Lives and General Hospital. Now his credits include over $150 million in sales for clients, such as Roomba, Slim Down Solutions and USPGI. Always in touch with the pulse of the American public, Michael still writes, produces and directs for HBO between Infoworx projects.
Joanne Hall - Vice President, Marketing
Joanne Hall has been the guiding force behind the DRTV success of companies like Wamsetta, RubberMaid and Swiss Colony. She is the master of our backend strategy development and has a keen eye for what consumers want and how much they are willing to pay for it. With degrees in Fashion Marketing and Business Marketing, Joanne knows how to position a product to find its most willing audience.
Nicole Reid - Production Coordinator
Nicole has first hand experience in every aspect of television production. Her body of work as an independent producer includes a feature-length film, TV pilots and several documentaries. She began working in media producing and anchoring radio, and from there moved into broadcast news production before entering our world of TV production. Nicole earned her Bachelor of Science degree in Telecommunications from the University of Florida, where she also completed their post-baccalaureate program in TV Production.
Tim Connelly - Set Designer
Tim is a master at setting the stage for the presentation of a product's consumer appeal. When budgets are limited, his limitless imagination somehow makes it all work. Tim's use of shape, composition and color always complements the products we represent, as evidenced by his work for Roomba, Wamsutta's EvenTemp, Ashley Skin Care and Joint-Ritis.
Jeff White - Animator
Infoworx is proud to have Jeff as part of the post production team. Using only the latest digital technology and drawing from a wealth of experience in the animation arts, Jeff is able to create a visual experience that is second to none. Jeff's involvement assures that Infoworx clients receive high quality editing, animation and graphics they assumed were literally beyond their dreams.
Christine Babiak - Media Services
Christine brings a unique combination of administrative skills and media buying experience to the Infoworx total-process team. Starting her career as an assistant media buyer, Christine soon worked her way into account management, and was promoted to account supervisor on the strength of the careful and insightful guidance she provides InfoWorx' clients on a daily basis.
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