HOW DRTV CAN WORK FOR YOU
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Infomercials have traditionally concentrated on several product categories. You know the big ones, of course…fitness, housewares, diet and cosmetics. These product lines demonstrate well and require thirty-minute infomercials to tell the whole story. Increasingly, many new categories have found their way to long form infomercials. And, as times change, category success changes. Check this page frequently for updated information. Is your product the next great breakthrough on TV? Call InfoWorx to learn more.
Top Long Form Catagories
- Health & Fitness
- Housewares & Appliances
- Diet, Weight, Nutrition
- Cosmetics, Care and Personal Care
- Sports & Outdoor Activities
- Financial & Business Opportunities
- Home & Garden
- Music & Video
- Personal Development, Self-Help & Education
- Fund Raising
- Electronics
- Automotive
- Crafts, Collectibles & Hobbies
- Entertainment, Travel & Psychic
12 Important DRTV Facts
- The more you tell, the more you sell
- 63% of TV shoppers buy from 30 minute infomercials
- 84% of DRTV shoppers are female
- 72% of DRTV shoppers are homeowners
- 40% of DRTV shoppers have household incomes between $26-55,000.00
- 50 million households tune in to infomercials each week
- 15% of all homes have their TV's on at 1:00 AM
- 68% of cable subscribers surf channels
- Of surfers - 43% surf during commercials
- Of surfers - 26% surf during programming
- 30% of DRTV buyers add an upsell
- Average lifespan of an infomercial is 9-18 months
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