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HOW DRTV CAN WORK FOR YOU / WHITE PAPERS
Triple Sales With Direct Response Online Video (DROV)
1. Direct Response Online Video (DROV) Integrates Well With DRTV
2. Flexible Presentation Time Maximizes Sales Impact
3. DROV Multiplies Impressions Beyond TV Reach and Frequency
4. Data Intensive Feedback Allows For Fast, Positive Adjustments
Video Increases Viewer Involvement & Response
1. Visitors launch video ads more often than they click on banners.
2. Video scores five times the click through rates as banners.
3. Video is a powerful response generator and should be used in preference to banners whenever possible.
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