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Long Form TV Infomercials
There is much power in a half hour TV show.
Long Form TV Infomercials as a format gives marketers an opportunity to make a full pitch, broadcast emotional and convincing testimonials, and show compelling product demonstrations.
Market research indicates that TV Infomercial viewers convert at three times the rate of short form viewers. That number bears repeating. It takes an average of 2.5 views for a long form buyer to convert, and it takes an average of 7.5 views for a short form buyer to convert.
Higher priced products need more convincing and more time. These are not impulse buys. Long form gives you the opportunity to do just that and prove that your product can satisfy even the most skeptical of customers.
InfoWorx has developed powerful, yet affordable long form show formats.
Since 1992, InfoWorx has launched many products and worked with Fortune 500 companies and many entrepreneurs.
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